The Economic Case for Csr: When Profit-maximizing Firms Have an Advantage in the Provision of Social Goods
نویسندگان
چکیده
We make an economic case for CSR, arguing that profit-maximizing firms may better serve stakeholder interests than non-profits if and only if they enjoy a market advantage or can leverage their core business capabilities. Where this is not the case, profits from CSR may come at the cost of stakeholders.
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